Customizable All-in-One Pc:bent by Vestel Id Team

Vestel Id Team Spotlights The Bent Customizable All-in-One Pc

Vestel Id Team, the thinktank behind the awarded design Customizable All-in-One PC:BENT by Vestel Id Team explains, Mass customization does not fit easily as a model within consumer electronics. Four target user groups are defined for customization concept: agency-bank-secretary use, use, 3.home use, 4.retail use. These groups are defined with marketing research on the product. A comprehensive user needs research study is conducted for defining differing and customizable needs of each user group. As a result three main customization items are defined and used for differentiating the product for these user groups: 1.screen sharing 2.screen height adjustment 3.keyboard-calculator combination.

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