Leuven-Beer Packaging by Wonchan Lee

Wonchan Lee Exhibits The Leuven Beer Packaging

Wonchan Lee, the designer of the awarded work Leuven by Wonchan Lee says, Differentiation is probably the most important factor in packaging thesedays as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others. This solution is clearly a new approach and concept for beer packaging: not breakable, costs lesser to produce, lighter to carry, therefore advantage in both delivery and production. From brainstorming to branding, choosing materials and finishing, the solution differentiates itself from other premium Belgian beer competitors in the market..

Leuven-Beer Packaging by Wonchan Lee Images:

VIA: http://competition.adesignaward.com/design.php?ID=30490

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