Hoist by Damien Moyal

Damien Moyal Reveals The Hoist Bottle

Damien Moyal, the lead designer of the displayed project Bottle by Damien Moyal demonstrates, Hoist is a 'true' isotonic beverage, and prides itself on this distinction, as competitors are hyper- or hypo- tonics, and thereby less effective in rehydration. Hoist was in a short, stout package that was not intended for beverage at all, and was rigged to accommodate the product. The brand picked up steam in the medical community, but wasn't competing as desired in the consumer space. Wanting to be a stronger contender (with growth potential) on the sports drink shelf, they engaged us in a redesign. We redesigned the primary pack (bottle), and updated their branding as well..

Hoist by Damien Moyal Images:

VIA: http://competition.adesignaward.com/design.php?ID=32261

End of the article, click here to go back to previous page, or alternatively go back to Latest Design News homepage.

Press Kits for Design

Fatal error: Cannot redeclare shuffle_assoc() (previously declared in /nfs/c06/h06/mnt/155026/domains/latestdesignnews.net/html/myfunctions.php:5) in /nfs/c06/h06/mnt/155026/domains/latestdesignnews.net/html/function-spinner.php on line 55